The Wayland Mill is an award-winning Yoshoku Americana cafe and restaurant located on North Lake Union, Seattle, serving Japanese dishes and pastries with Western influences.
In this video marketing series I executed the project from ideation to final video, including:
Coordinating with the team on filming schedule and content
Scripting
Operating camera and equipment
Editing
Culinary Manager, Jim McGurk, demonstrates how one ingredient, the chashu porchetta, can be used three different ways.
Subject Matter Expert (SME)
Goal: Demonstrate that they are more than just a cafe by showcasing the robust lunch and dinner menu.
Target Audience:
Ages 25-55
Local Seattle foodies
People looking for high-quality lunch and evening dining experiences
Promotional
Goal: Drive early-day foot traffic, highlight signature pastries, and accolades for being an all-day cafe
Target Audience:
Ages 18-35
Breakfast crowd
Foodies seeking award-winning establishments
“Hype” crowd
Delicious, expertly-crafted pastries that won the establishment multiple accolades.
Owner Yasuaki Saito shares his multicultural heritage and upbringing that inspired him to open The Wayland Mill.
Mini Documentary
Goal: Showcase local roots, community care, and mission behind their “third space”
Target Audience:
Ages 30-70
People who want to support locally-owned businesses
Neighborhood regulars
Patrons of sister restaurants (Saint Bread and Tivoli)