Social Media Management

This section highlights my experience in social media management and strategy. The work reflected here spans the full scope of social media management: content calendar development, scheduling and publishing, community management, trend research, client-facing collaboration, creative briefing and review, analytics reporting, and account launches

Nook & Cranny Books

Social Media Content Strategy Intern

Goal: Improve quality of posts and increase engagement

Develop a content strategy campaign that aimed to strengthen their online brand presence

Responsibilities: Create a content calendar, build a strong brand voice with consistent visuals, and promotional content that showcased their books and events.

Platforms: Instagram & Facebook via Meta Business Suite

Tools: Canva

  • Conducted competitor research and trends; identify areas of improvement

  • Created a “What to Read” series that tied-in trending pop culture references to Nook & Cranny’s niche book selection.

    • Result: The account’s highest viewed post in a month

  • Created monthly content calendar

  • Posted at least 3-4x/week

  • Produced weekly sentiment reports covering post performance and comments

  • Increased views and reach by nearly 50%

  • Increased content interactions by over 100%